I know that I said that I wouldn't sell water, but I'm backsliding! Why, you ask? Well, because this isn't just any old water and I hate to say it but I'm addicted and cannot find it anywhere in center city, so I decided that we're carrying it!
I started to really think a lot about Resveritrol a couple of months ago after my father lost about 20 lbs and started to talk non-stop about fish-oil and this special water that he was drinking.
What is Preventiv? Preventive is Resveratrol enhanced water.
What is Resveratrol? Resveratrol is a super powerful antioxidant and polyphenol found in the skin of red wine grapes that has been shown to reduce/slow certain aspects of aging--specifically cardiovascular aging. This stuff is currently being heralded as a "fountain of youth, " and Harvard Medical School has even that Resveratrol "could arguably be the biggest medical discovery since antibiotics."
Why do I love it?: Zero calories, Zero Sugar (it's sweetened with Stevia and colored with fruit and veggie juice), Zero Carbs, No artificial sweeteners, No preservatives, 25 mg of Pure Resveratrol (as much in a case of red wine) and No alcohol.
What else does Resveratrol do that gets me super jazzed? Drinking this stuff helps promote sustained muscle function, reduces muscle fatigue AND Mimics the effect of calorie restricted diets on promoting longevity. You can read about the effect of calorie restricted diets and resveritrol in the New York Times.
Preventiv Water will be available in all three flavors (I think the Berry Bordeaux is my fav) for purchase ($4.) at Lithe Rittenhouse starting tonight!
love it!
Posted by: wendy | Aug 27, 2009 at 12:31 AM
Back when it first hit the market we were charging $4 a bottle. Lithe is the only place in Philly that was selling it. Things have changed and Canada Dry bought the company. We have been selling it for $2 since January. We would never rape our customers. That is an old post.
Posted by: Lauren Boggi | Apr 07, 2010 at 02:07 PM