Here is a digital sneak-peak of our BAGGU studio bag designed by Oh Joy! It's far cuter in person but I really wanted to show you guys the mock-up. I love that Joy incorporated our butterfly (represents fit), a flower (represents hip) and the orange wedge (represents healthy) into the print!
Joy Deangdeelert Cho is my first featured, Women Who Lithe. Originally
from Philadelphia, Joy now lives in San Diego, CA. Joy was one of my
first clients and has been Lithing for 4 years (one year from afar).
She also loves cupcakes and I consider her one of my sweetest, dearest
Joy is a graphic designer, editor and author. She designs textiles, packaging, and branding for clients in the fashion and food industries. Some past & present clients include: Swell by Cynthia Rowley and Ilene Rosenzweig, Target, Mattel, QVC, Charlotte Ronson, Pfiff Lingerie, Mari's New York, Joya Candle, Urban Outfitters, and more.
Joy is the editor of oh joy! and ohjoyeats. Time Magazine featured her blog as one of the top websites in the "Design 100" issue. She has recently finished co-writing & designing Creative, Inc. – a book about becoming a freelance creative talent to be published by Chronicle Books and to released in Fall 2010. Joy's line of stationery products is currently carried in over 125 stores nationwide and internationally and is also carried in Anthropologie stores across the country. An Oh Joy wallpaper collection for Hygge & West will be launching in the Summer of 2010.
I chose the BAGGU bag for our studio bag. BAGGU is lightweight, made of rip-stop material and is compact-size. Plus, I love that a single Baggu can carry up to 25 lbs. of weight and eliminates the use of 300 to 700 plastic bags in a year! BAGGU was created by Emily Sugihara who studied Fashion Design at Parsons School of Design. She interned at Proenza Schouler, worked at J.Crew and now runs her eco-bag business like a true trailblazer and entrepreneur. What’s even more fascinating is she’s only 26.
Baggu sent me a sample a few weeks ago and I've taken it everywhere and I've stashed everything in it-from groceries to clothes and shoes. I love that it folds up into a tiny little square and it's waterproof-perfect for the beach! It will be available to purchase for $10 or it's yours to keep (complimentary) with a $50 purchase of clothing. Check it out at all three studios beginning June 7th.
Images via Oh Joy Craftzine and Baggu.