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LAUREN ON BUSINESS & BRANDING 29 Oct 2013

 

Lauren on Business and Branding

 

Lauren on Lithe & Branding for Philadelphia Magazine's Be Well Philly.  Want to learn more about Lithe and the importance of branding?  Check out the roster for ThinkFest!

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Lauren, what a great article! "Branding" is so big these days, from personal branding to career branding to managing company/corporate brand identity in a digital, mobile, global world. You break it down so clearly without all the jargon - it is obviously an area in which you have a natural skill and intuition.

Further, you've done such an amazing job at building the Lithe brand. I was reflecting just recently on how key and successful the messaging in Lithe 101s is to understanding the CCS philosophy, and how effectively the fit.hip.healthy mantra carries from the studio to foods to lifestyle choices via the blog and your incredibly well managed social identity. Kudos to everyone on the Lithe team!!

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