Everyone has seen a "knock-off." A knock-off is a conterfeit or imitation product or service that is offered for sale. When you go to any major city, you can hit up the real Gucci or you can buy that fake Gucci. You know how special the real deal is. With the fake, you no have idea where it was made, or who it was stolen from, how the workers were treated, how safe the fabric is and how long that fabulously faux leather strap is going to last.
Just like Lithe. Anyone who has delved into our workout, is living our lifestyle, or has ever visited any of our studios here in Philly knows how unique we are, how much love, blood, sweat and tears over the course of almost seven years that myself and many other dedicated individuals have put into this company. More importantly, is how much time, energy and money we've put into protecting it; Lithe is intellectual Property.
Sadly, some unethical people are not just inspired by Lithe (anyone who knows me knows that I love inspiring people), they are trying to take Lithe's concepts and turn a profit from it. You may see a Lithe knock-off winning an innovative workout "Best of" Award in another city, a copycat business dress, products, and even a food line pretty similar to ours.
Will we stand for it? No way. The theft of ideas and the sale of counterfeit goods suppresses innovation and destroys jobs. We will continue to rise above, but just remember, these people have not been trained by me, and currently, there are no Lithe licenses or franchises in the US. Just like a Gucci knock-off, it's still a knock-off. And, there's nothing as authentic as the real thing, or as loyal as our amazing community. So, Lithers and those of you who are Lithing from afar, look for the Lithe label and beware of imitations!
Image of Lauren Boggi Goldenberg via Dom